Goals vs. Systems

“Goals are for losers. Systems are for winners.” : Scott Adams

It’s a provocative claim. And it’s half right.

The Goal Problem

Goals have real limitations:

Delayed gratification. You’re unhappy until you achieve the goal. Then briefly happy. Then you need a new goal.

Binary thinking. You either succeeded or failed. No credit for 90%.

End-state focus. Obsessing over the destination, neglecting the path.

Post-achievement void. “Now what?” after reaching the goal.

The Systems Solution

A system is a repeatable process that moves you in the right direction:

  • Goal: Write a book

  • System: Write 500 words every morning at 7am

  • Goal: Get fit

  • System: Exercise 3x/week, walk 10k steps daily

  • Goal: Build wealth

  • System: Automate 20% savings, invest monthly

The system doesn’t care about the goal. It runs regardless. And if you run the system long enough, the goal happens as a byproduct.

The Research

Goal-setting research (Locke & Latham) shows specific, challenging goals do increase performance (Locke & Latham, 2002). Writing goals down increases achievement by 42% (Matthews, 2015).

But systems research shows consistent routines yield compound benefits over time. The magic is in the daily repetition, not the distant target.

Both are right. They serve different functions.

The Integration

FunctionMechanism
GoalsDirection. “Where am I going?”
SystemsProgress. “What do I do today?”

Use goals to set direction. Quarterly, ask: What do I want? Set 1-3 clear outcomes.

Use systems to make progress. Daily, execute the routine. Don’t think about the goal: just run the system.

Measure systems, not goals. “Did I write today?” not “Am I a published author yet?”

The Reframe

You don’t rise to the level of your goals. You fall to the level of your systems.

A mediocre goal with a great system beats an inspiring goal with no system.


Goals tell you where to go. Systems get you there. You need both, but live in the system.

Locke, E. A., & Latham, G. P. (2002). Building a practically useful theory of goal setting and task motivation: A 35-year odyssey. American Psychologist, 57(9), 705–717. https://doi.org/10.1037/0003-066X.57.9.705
Matthews, G. (2015). Goal Research Summary. Dominican University of California.