Single-Task Focus

Multitasking is a myth. What feels like doing two things at once is actually rapid task-switching: and it’s destroying your productivity.

Stanford research found that heavy multitaskers performed worse on attention, memory, and task-switching tests (Ophir et al., 2009). The people who multitask most are worst at it.

The Cost of Switching

Every task switch has a cost:

  • Attention residue: Part of your mind stays on the previous task for 10-25 minutes (Leroy, 2009)
  • Ramp-up time: Getting back into flow takes additional minutes
  • Error rate: Increases with each switch
  • Mental fatigue: Switching is exhausting

The math: Check email 20 times/day × 10 minutes of attention residue = 3+ hours of impaired focus.

Deep Work vs. Shallow Work

TypeExamplesCharacteristics
DeepWriting, coding, analysis, strategyHigh cognitive load, creates value
ShallowEmail, Slack, admin, schedulingLow cognitive load, maintains flow

The mistake is mixing them. Email during deep work ruins the deep work.

When to Apply

Single-task for:

  • Creative work (writing, design, strategy)
  • Complex problem-solving
  • Learning new material
  • High-stakes decisions

Batch for:

  • Administrative tasks
  • Communication (email, messages)
  • Routine operations

Cross-Domain Applications

DomainDeep Work ExampleShallow Work Example
HealthFocused workout sessionLogging meals
WealthInvestment analysisBill payments
SocialDeep conversationQuick check-ins
MeaningJournaling, reflectionCalendar review

The person who does one thing for 4 hours beats the person who does four things for 1 hour each.

Leroy, S. (2009). Why Is It So Hard to Do My Work? The Challenge of Attention Residue When Switching Between Work Tasks. Organizational Behavior and Human Decision Processes, 109(2), 168–181. https://doi.org/10.1016/j.obhdp.2009.04.002
Ophir, E., Nass, C., & Wagner, A. D. (2009). Cognitive control in media multitaskers. Proceedings of the National Academy of Sciences, 106(37), 15583–15587. https://doi.org/10.1073/pnas.0903620106